Dr. Arun Vishwanath

Assistant Professor
Office: 333 Baldy Hall
Email: avishy
Phone: (716) 645-2141 ext 1195
Web page: acsu.buffalo.edu/~avishy/

Degrees:

B Com, University of Bombay
M.B.A., University of Bombay
Ph.D., University at Buffalo

Teaches in these programs:

Bachelor of Arts Communication Department
Master of Arts Communication Department
Master of Arts Informatics Program

Research Interests:

"Dr. Vishwanath's research focuses on consumer behavior and consumer information processing. His research on consumer behavior looks at the diffusion, adoption, and utilization of communication technology among various constituents of users ranging from physicians and patients to employees within organizations and general consumers. His contributions to diffusion theory included statistical models that predict adoptive behavior and innovator personality, methods to accurately measure the barriers to adoption, and scales for measuring innovativeness, information search efficacy, and related behavior. Dr. Vishwanath's research on consumer information processing looks at how individuals use online information while making decisions under uncertainty. Here, he looks at the content, quality, and structure of information based cues found on consumer websites, blogs, and online news media, and their relative influence on decision making. His present research combines these two research streams and focuses on the effects of information content on the diffusion of innovations. Dr. Vishwanath has written and presented over two dozen articles on diffusion theory and consumer information processing in leading communication and information systems journals and conferences."